"Keep cooler!"

This is my own theory. It's interesting, although I think it's not so true. And I confess: I haven't researched anything in any place.

The famous Keep Cooler, a sweet, smooth fizzy wine, has a strange name. We call this kind of alcoholic beverage "Cooler", but here we got some explanations.

When you say cooler, it means 2 things:

1- the verb to cool. In Portuguese, we have resfriar. If you put the termination er in a verb, you got "who or what do the verb action". I mean: cool (or something very cold); cooler (the device or person that colds something). That's why you find an intercooler sticker on huge trucks (because of the turbo cooler inside the engine) and that's why we call cooler that back fan in your PC.

2- the adjective cool. Part of the time, this words means nice. But originally it means cold or iced. If we put the termination er, we have "more cold/cool than something". Ex.: England is cool, but Russia is cooler (than England).

So, when you sink a Keep Cooler (you may say "kip cúlãr"), you are drinking an order: please, keep it cooler than an other booze! Or depending our mood: please, keep it nicer!

Kindly tip #4: don't buy the terrible flavor Citrus. Prefer the Peach one.